Blütezeit Wien

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About

Designed in the heart of Vienna – produced 100 % in Europe.

Designed in the heart of Vienna – produced 100 % in Europe.

[ˈblyːtətsaɪ̯t] – "High phase of cultural or economic development, see Golden Age / Heyday" (Source: Wikipedia). From an international perspective, watchmaking in Austria had been insignificant for more than 100 years compared to Switzerland or Germany. At the turn of the 19th century there were several renowned makers: Johann Marenzeller, Johann Wibral, Carl Suchy & Sons, J.T. Winnerl. Habring² broke this long silence; Carl Suchy and Aurelia followed. Blütezeit aims to contribute to this new heyday of Austrian watchmaking by offering high-quality watches that employ techniques — such as guilloche — and movements rarely found at this price point.

Like the website, the watches follow the principle of NMTN — nothing more than necessary. No marketing, no unnecessary text on the dial, no superfluous text anywhere.

Manufactured in Germany, Austria, and Switzerland—in short, in the DACH region, as indicated on every dial. 

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N°1 – Details

Specifications & price
Case
Ø 38 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
Crystal
Sapphire top & bottom · double anti-reflective coating (9 layers per side)
Dial
Brushed, midnight blue
Hands
Rhodium-plated · Superluminova (blue)
Movement
La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
Water resistance
3 ATM
Warranty
5 years

100 % Europe · over 95 % D|A|CH · hands: France

€ 3,000 net (plus VAT & insured shipping · out of stock)

Enquire
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N°2.1 – Details

Specifications & price
Case
Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
Crystal
Sapphire top & bottom · double anti-reflective coating (9 layers per side)
Dial
Hand-made, real guilloche (ultra-fine barley-corn-/fish-scales-pattern) by Jochen Benzinger, black
Hands
Rhodium-plated · Superluminova (blue)
Movement
La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
Water resistance
3 ATM
Warranty
5 years

100 % Europe · over 95 % D|A|CH · hands: France

€ 5,000 net (plus VAT & insured shipping · first series)

Enquire
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N°2.2 – Details

Specifications & price
Case
Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
Crystal
Sapphire top & bottom · double anti-reflective coating (9 layers per side)
Dial
Hand-made, real guilloche (ultra-fine barley-corn-/fish-scales-pattern) by Jochen Benzinger, red
Hands
Rhodium-plated · Superluminova (blue)
Movement
La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
Water resistance
3 ATM
Warranty
5 years

100 % Europe · over 95 % D|A|CH · hands: France

€ 5,000 net (plus VAT & insured shipping · first series)

Enquire
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N°3 – Details

Specifications & price
Case
Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
Crystal
Sapphire top & bottom · double anti-reflective coating (9 layers per side)
Dial
Grained, champagne gold
Hands
Fire-blued
Movement
La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
Water resistance
3 ATM
Warranty
5 years

100 % Europe · over 90 % D|A|CH · strap: Belgium · hands: France

€ 3,000 net (plus VAT & insured shipping · series 1.5)

Enquire
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N°4 – Details

Specifications & price
Case
Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
Crystal
Sapphire top & bottom · double anti-reflective coating (9 layers per side)
Dial
Hand-made, real guilloche (draperie) by Yann von Kaenel, anthracite
Hands
Rhodium-plated
Movement
La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
Water resistance
3 ATM
Warranty
5 years

100 % Europe · over 95 % D|A|CH · hands: France

€ 5,000 net (plus VAT & insured shipping · first series)

Enquire
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Enquire

We are happy to advise personally — by email or by appointment in Vienna (1st district).

orders@bluetezeit.wien

Gallery

Contact

Questions about the watches, purchase enquiries, or simply a message — feel free to get in touch.

altenburger@bluetezeit.wien

FAQ

Why don't the watches have names?
A name is simply not necessary. All models are numbered consecutively.
Can I view the watch in person before buying?
Yes — in Vienna's 1st district, by appointment.
How are watches allocated if demand exceeds supply?
First come, first served.
Are the watches limited edition?
No — but there is not an unlimited number either. As the project is self-financed, production is limited to what is financially feasible per batch.
Why are the first Instagram photos around three years old if the watches have only just been completed?
Many reasons: Covid-19, the war in Ukraine, the Swiss watch boom (extremely long lead times) — and above all, the fact that I refused to compromise, which meant several prototype rounds for certain parts before I was satisfied.
Is it a modular watch?
No — quite the opposite. Not a single component is off-the-shelf. Every screw and every gasket is made to specification. The only part I did not design is the movement.
Who made the watch parts?
Suppliers in alphabetical order (not assigned to a specific model):

ABSaphir · Aaubry · Atelier Decoster · Jochen Benzinger · Cador · Cadratec · Cadranor · Décors Guillochés · Dexel · GenevaProd · HolzArt · Kmetyko · KMLT · La Pratique · La Joux Perret · Meislitzer · RIOS · RP Uhrengehäuse · Wittka

Special thanks to Habring² for their advice and support throughout the project. Without their answers to highly technical questions — questions whose answers are not found in any book, as most books focus on movement construction rather than practical watchmaking — this would not have been possible. Many suppliers also contributed invaluable input on tolerances and safety clearances.

Sustainability

Watch box
Wood and 100 % linen — no foam, no synthetic fibres.
Protective packing inside the box
Old newspaper or magazine paper (previously read). The only exception: the protective films attached to the watch itself, which are new.
Outer shipping packaging
Also old newspaper, and — where used — previously-used bubble wrap from suppliers. Appearance is secondary to function.
Origin of materials
Central and Western Europe. Short transport routes already reduce the ecological footprint structurally.
No plastic card
The watch is accompanied only by a card printed on recycled cotton paper ("Red Panda"), which also records who carried out the final inspection. All other documentation (user instructions etc.) is provided electronically — or on request for any watchmaker performing a service.

Imprint

Managing Director
Dieter Altenburger
Legal form
Sole proprietorship
VAT number
ATU63441289
Trade description
Commercial trade (excluding regulated commercial trades) pursuant to § 5 para. 2 GewO 1994, limited to the trade in watches, jewellery, spare parts, accessories, tools and supplies for the watch and jewellery industry
GISA number
37219635
Business address
Beheimgasse 13/3, 1170 Vienna
Postal address / Office
Volksgartenstraße 3/2, 1010 Vienna
Regulatory authority
Magistratisches Bezirksamt for the 9th and 17th districts
Competent chamber
Chamber of Commerce Vienna (Wirtschaftskammer Wien)
Applicable trade regulations
www.ris.bka.gv.at