About
Designed in the heart of Vienna – produced 100 % in Europe.
[ˈblyːtətsaɪ̯t] – "High phase of cultural or economic development, see Golden Age / Heyday" (Source: Wikipedia). From an international perspective, watchmaking in Austria had been insignificant for more than 100 years compared to Switzerland or Germany. At the turn of the 19th century there were several renowned makers: Johann Marenzeller, Johann Wibral, Carl Suchy & Sons, J.T. Winnerl. Habring² broke this long silence; Carl Suchy and Aurelia followed. Blütezeit aims to contribute to this new heyday of Austrian watchmaking by offering high-quality watches that employ techniques — such as guilloche — and movements rarely found at this price point.
Like the website, the watches follow the principle of NMTN — nothing more than necessary. No marketing, no unnecessary text on the dial, no superfluous text anywhere.
Manufactured in Germany, Austria, and Switzerland—in short, in the DACH region, as indicated on every dial. Assembled in Vienna.
N°1.1 – Details
Specifications & price
- Case
- Ø 38 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Brushed, midnight blue
- Hands
- Rhodium-plated · Superluminova (blue)
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 3,000 net (plus VAT & insured shipping · out of stock)
Enquire
N°1.2 – Details
Specifications & price
- Case
- Ø 38 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Vertically brushed, midnight blue · silver small seconds
- Hands
- Rhodium-plated · Superluminova (blue)
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 3,000 net (plus VAT & insured shipping · no longer available)
Enquire
N°2.1 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Hand-made, real guilloche (ultra-fine barley-corn-/fish-scales-pattern) by Jochen Benzinger, black
- Hands
- Rhodium-plated · Superluminova (blue)
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 5,000 net (plus VAT & insured shipping · first series)
Enquire
N°2.2 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Hand-made, real guilloche (ultra-fine barley-corn-/fish-scales-pattern) by Jochen Benzinger, red
- Hands
- Rhodium-plated · Superluminova (blue)
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 5,000 net (plus VAT & insured shipping · first series)
Enquire
N°2.3 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Hand-made, real guilloche (ultra-fine barley-corn-/fish-scales-pattern) by Jochen Benzinger, blue
- Hands
- Rhodium-plated · Superluminova (blue)
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 5,000 net (plus VAT & insured shipping · first series)
Enquire
N°3.1 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Grained, champagne gold
- Hands
- Fire-blued
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 90 % D|A|CH · strap: Belgium · hands: France
€ 3,000 net (plus VAT & insured shipping · series 1.5)
Enquire
N°3.2 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Grained, blue with gold plating
- Hands
- Fire-blued
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 90 % D|A|CH · strap: Belgium · hands: France
€ 3,000 net (plus VAT & insured shipping · coming soon)
Enquire
N°4 – Details
Specifications & price
- Case
- Ø 37 mm (9–3) · height 6.9 mm (7.1 mm with crystal)
- Crystal
- Sapphire top & bottom · double anti-reflective coating (9 layers per side)
- Dial
- Hand-made, real guilloche (draperie) by Yann von Kaenel, anthracite
- Hands
- Rhodium-plated
- Movement
- La Joux Perret 7380 · Ø 30 mm · 2.7 mm · hand-wound · 90 h power reserve · no hacking seconds · Côtes de Genève · blued screws · counter-rotated wheels · palladium-plated · regulated in 5 positions
- Water resistance
- 3 ATM
- Warranty
- 5 years*
100 % Europe · over 95 % D|A|CH · hands: France
€ 5,000 net (plus VAT & insured shipping · first series)
EnquireGallery
* Seals and glass damage are excluded. These are made available at cost price plus shipping. Also excluded are damage caused after handover and signs of normal use, such as scratches on the case.
As seen on
Contact
Questions about the watches, purchase enquiries, or simply a message — feel free to get in touch.
altenburger@bluetezeit.wienFAQ
- Why don't the watches have names?
- A name is simply not necessary. All models are numbered consecutively.
- Can I view the watch in person before buying?
- Yes — in Vienna's 1st district, by appointment.
- How are watches allocated if demand exceeds supply?
- First come, first served.
- Are the watches limited edition?
- No — but there is not an unlimited number either. As the project is self-financed, production is limited to what is financially feasible per batch.
- Why are the first Instagram photos around three years old if the watches have only just been completed?
- Many reasons: Covid-19, the war in Ukraine, the Swiss watch boom (extremely long lead times) — and above all, the fact that I refused to compromise, which meant several prototype rounds for certain parts before I was satisfied.
- Is it a modular watch?
- No — quite the opposite. Not a single component is off-the-shelf. Every screw and every gasket is made to specification. The only part I did not design is the movement.
- Who made the watch parts?
- Suppliers in alphabetical order (not assigned to a specific model):
ABSaphir · Aaubry · Atelier Decoster · Jochen Benzinger · Cador · Cadratec · Cadranor · Décors Guillochés · Dexel · GenevaProd · HolzArt · Kmetyko · KMLT · La Pratique · La Joux Perret · Meislitzer · RIOS · RP Uhrengehäuse · Wittka
Special thanks to Habring² for their advice and support throughout the project. Without their answers to highly technical questions — questions whose answers are not found in any book, as most books focus on movement construction rather than practical watchmaking — this would not have been possible. Many suppliers also contributed invaluable input on tolerances and safety clearances.
Sustainability
- Watch box
- Wood and 100 % linen — no foam, no synthetic fibres.
- Protective packing inside the box
- Old newspaper or magazine paper (previously read). The only exception: the protective films attached to the watch itself, which are new.
- Outer shipping packaging
- Also old newspaper, and — where used — previously-used bubble wrap from suppliers. Appearance is secondary to function.
- Origin of materials
- Central and Western Europe. Short transport routes already reduce the ecological footprint structurally.
- No plastic card
- The watch is accompanied only by a card printed on recycled cotton paper ("Red Panda"), which also records who carried out the final inspection. All other documentation (user instructions etc.) is provided electronically — or on request for any watchmaker performing a service.
Imprint
- Managing Director
- Dieter Altenburger
- Legal form
- Sole proprietorship
- VAT number
- ATU63441289
- Trade description
- Commercial trade (excluding regulated commercial trades) pursuant to § 5 para. 2 GewO 1994, limited to the trade in watches, jewellery, spare parts, accessories, tools and supplies for the watch and jewellery industry
- GISA number
- 37219635
- Business address
- Beheimgasse 13/3, 1170 Vienna
- Postal address / Office
- Volksgartenstraße 3/2, 1010 Vienna
- Regulatory authority
- Magistratisches Bezirksamt for the 9th and 17th districts
- Competent chamber
- Chamber of Commerce Vienna (Wirtschaftskammer Wien)
- Applicable trade regulations
- www.ris.bka.gv.at
